Closing a deal with a client is obviously one of the most important milestones in any real estate career. However, the work does not end there. The post-closing period is equally as important as the pre-closing period, and it is a time where you can distinguish yourself from other agents by going above and beyond in your communication strategies.

Everyone sends thank you notes, makes a phone call, and asks for feedback. Those things are important, but to be memorable, it’s also essential to provide more personalized follow through with clients. In this blog, we will discuss post-closing communication strategies that go beyond the norm to create long-term relationships with clients.

Provide Neighborhood Updates

As a real estate agent, you have access to information about the local area that clients may not be able to access on their own. Take advantage of this opportunity to provide clients with regular updates about their neighborhood. This can include information about local events, changes in property values, new developments, and other relevant news. Providing this type of information demonstrates your local market knowledge and shows that you are invested in your clients' long-term success.

Offer Market Analysis

Clients often have questions about the current state of the market, especially if they have recently purchased a property. By utilizing homegenius Real Estate’s Home Price Index feature included in geniuspricePro you can provide clients a timely ongoing market analysis with information about the current state of the market, trends, and predictions of how they may affect the value of their home. This information can help build clients’ confidence, as they will see that you are knowledgeable and willing to provide value beyond the transaction.

Personalized Follow-Ups

As a real estate agent, it is essential to create a personal connection with clients. Following up on special occasions like birthdays, anniversaries, or the closing anniversary of their property can go a long way in building long-term relationships and provides an opportunity to reconnect and potentially generate referral business.

Provide Local Business Recommendations

Many new homeowners may not be familiar with local businesses in the area. Recommendations for local restaurants, shops, and service providers can be a helpful resource for clients. This demonstrates your knowledge of the area and helps clients settle into their new neighborhood.

In summary, as a real estate agent, it is essential to go above and beyond in your post-closing communication strategies to create long-term relationships with your clients, and geniuspricePro can help. By providing personalized follow-ups, neighborhood updates, market analysis, and local business recommendations, you can demonstrate your knowledge, build trust, and provide value beyond the transaction. Doing so can help create clients who become lifelong advocates for your business.